MNF Broadcast Media Desk • Super Bowl LXI
Source: @AdamSchefter Verified Post • Verified 389,154 Base Impressions

Super Bowl LXI Campaign & MNF Media Impact

Explore and model broadcast impression amplification for ESPN's “We’re Going” marketing campaign following Adam Schefter's report on the Monday Night Football launch of “Hit the Road.”

Adam Schefter (@AdamSchefter) • Verified Scoop
“ESPN launches “Hit the Road,” the latest installment of its “We’re Going” Super Bowl LXI marketing campaign tonight during Monday Night Football.”
Replies: 43 Reposts: 62 Shares/Likes: 680 Audited Impressions: 389,154
Modeled MNF Impressions
1,323,123
Baseline × 3.4x Reach Factor
Audience Engagement Rate
0.198%
785 Verified Social Interactions
Optimal Broadcast Window
Halftime & Q3 MNF Spot
Peak Linear Viewership Corridor
Campaign Status
Active Broadcast Launch
Installment: Hit the Road

Broadcast Reach Trajectory (Monday Night Football)

Comparing Digital Baseline (389.2K) vs Modeled Cumulative Reach

“We’re Going” Super Bowl LXI Rollout Timeline

Click installment to inspect parameters
Ready for Presentation: Download current campaign projection matrix and audited metrics.
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