Supergirl Theatrical to Streaming Window Analyzer

Theatrical Window 76 Days June 26 → Sept 10

Delta vs Standard 45-Day +31 Days Theatrical Tail Loss: 4.2%

Streaming Pivot Opportunity High Subscriber retention peak

Operating Strategy Accelerated SVOD Pivot Underperformed theatrical target

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Theatrical Run Exclusive

PVOD / Digital Window

HBO Max SVOD Availability

Cumulative Box Office %

Streaming Engagement Index

Window Tuning Controls

Test counterfactual release dates to evaluate how accelerating or delaying HBO Max arrival impacts box office tail decay vs. streaming viewership acquisition.

Theatrical Window Duration 76 days

Box Office Weekly Decay Rate 58%

PVOD Digital Gap (Pre-SVOD) 28 days

Comparative Benchmark

Warner Bros & DC Theatrical-to-SVOD Benchmark Matrix

Title	Theatrical Release	HBO Max / Max Debut	Theatrical Window	Box Office Context	Window Strategy	Comparative Delta

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