Video Details
Assumptions & Methodology
- First-frame view rate assumes 15–25% of impressions convert to first-frame views vs engaged views
- Shorts have higher first-frame conversion due to auto-play feed behavior
- Live streams have lower lift due to intentional tune-in behavior
- RPM shift assumes same revenue distributed across higher view count
- Format lift: Live +10%, Long-form +25%, Shorts +37.5%, VOD +20%
Comparison
50,000
Engaged Views
62,500
First-Frame Views
+25.0%
View Lift
$3.08
Projected RPM
-$0.42
RPM Shift
$154.00
Est. Revenue