Spend Allocation Reset Defaults
Total Monthly Budget
$10,000
Customer Lifetime Value (LTV)
$250
Google Ads (Intent Search)
$4,000
Meta Ads (Discovery Feed)
$4,500
ChatGPT Conversational
$1,500
Performance Forecast
Live Model Settled
Blended CPA
$42.50
Estimated Net ROI
315.0%
Total Leads Captured
1,149
Acquired Customers
235
Recommended Funnel Strategy
Meta Ads (Discovery & Scaling) + Google Ads (Intent Fulfillment)
Google Ads
400 leads
Demand Fulfillment • High Intent
Allocated Spend
$4,000
Est. Cost/Lead
$10.00
Lead Volume
400
ChatGPT Ads
187 leads
Conversational • In-Context Advice
Allocated Spend
$1,500
Est. Cost/Lead
$8.02
Lead Volume
187
Customer Journey & Conversion Funnel
Drop-off & Velocity Visualization
Strategic Attribution Takeaway: Google search captures prospects actively solving a defined problem with immediate purchase intent. Meta generates discovery-level demand through visual interruption at lower initial lead costs. ChatGPT conversational ads intercept buyers mid-decision during research workflows, creating qualified engagement prior to traditional search.
Source: Digital Advertising Performance Benchmarks & Conversational Media Strategy. Inspired by industry discussions on Quora platform comparisons. Calculations model intent distribution, conversion friction, and channel-blended payback.