App Store Subscription Revenue & Funnel Simulator

Unit economics, retention decay curves & Apple commission tier modeling
Presets:
M12 Gross MRR $0 Monthly run rate
M12 Developer Net MRR $0 After Apple commission
CAC Payback Period 0 Mos Ad spend break-even
Estimated LTV / CAC 0.0x 12-Month LTV: $0
M12 Net MRR: $0 12M Cumulative Profit: $0
12-Month Cohort Trajectory Breakdown
Month New Paid Subs Active Subscribers Gross MRR Developer Net MRR Ad Spend Net Profit / Loss
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