App Store Subscription Revenue & Funnel Simulator

Funnel Inputs

Monthly Store Downloads 12,000

Paywall Impression Rate 65%

Trial / Install Conversion 8.5%

Monthly Price ($) $7.99

Unit Acquisition & Fees

Monthly Ad Spend ($) $5,000

Target CAC ($) $4.50

Apple Fee Structure

15% (Small Biz) 30% (Standard)

Cohort Retention Decay

Month 1 Retention 42%

Month 6 Retention 24%

M12 Net MRR: $0 12M Cumulative Profit: $0

12-Month Cohort Trajectory Breakdown

Month	New Paid Subs	Active Subscribers	Gross MRR	Developer Net MRR	Ad Spend	Net Profit / Loss