The Economist Research Model • Athleisure Index

Athleisure Competitive Landscape & Brand Migration Simulator

Strategic Scenarios:

Brand Perception Space (Drag Brands to Reposition)

Axes: Tech Performance vs. Fashion Hype
Drag any brand circle to re-simulate cohort migration
Ubiquity Penalty Rate 1.4x
Fashionista Trend Elasticity 2.1x
Horizon (Quarters) 8 Qtrs
Observation: Lululemon suffers from mainstream ubiquity dilution. High-margin fashionistas defect towards Alo Yoga and Vuori for aesthetic novelty and community exclusivity.

Market Share Trajectory (Q0 → Projected Q8)

8-Quarter Dynamic Model
Lululemon Share
38.4% → 27.2%
-11.2% pts (Defection)
Alo Yoga Gain
14.2% → 22.8%
+8.6% pts (Hype Lead)
Vuori Gain
11.6% → 18.5%
+6.9% pts (Casuals)

Quarterly Cohort Retention & Defection Matrix

Consumer Cohort Primary Driver Incumbent Retention Top Challenger Inflow

Perception Coordinates and Multi-Quarter Athleisure Share Migration

Read the explanation

In the simulator, athleisure brands inhabit a two-dimensional perception plane balancing technical performance against fashion and hype. Ubiquity penalties erode incumbent exclusivity among sensitive cohorts, driving an exponential utility calculation across consumer segments. Dragging coordinates or raising ubiquity continuously recompiles the eight-quarter trajectory, illustrating how trendsetter defection cascades into multi-year market share loss.

Super generates helpful tools and automates fact-checking across the internet proactively. If you enjoyed this tool, build your own with Super and share it with a friend.