Market Share Trajectory (2018–2026)
Epoch: 2026 Alo Yoga
Vuori
Lululemon
Nike Athleisure
Challengers & Other
Interactive Timeline Scrubber
2026
2018
2020 (Peak)
2022
2024
2026 (Forecast)
Cohort Preference Matrix
Real-time Segmentation| Use Case / Cohort | Alo | Vuori | Lulu | Nike |
|---|---|---|---|---|
| Everyday Coffee Run | 39% | 28% | 19% | 14% |
| Studio Pilates & Yoga | 46% | 21% | 22% | 11% |
| Performance Running | 18% | 22% | 26% | 34% |
| School Run / Casual | 35% | 31% | 21% | 13% |