CAC Payback
2.45 mo
Time to recoup acquisition cost
Customer LTV
$980
ARPU / Churn Rate
LTV : CAC Ratio
8.17 x
Target > 3.0x
Net Retention
95%
Logo retention per month
Year 1 ARR
$28,812
Month 12 MRR x 12
Primary Bottleneck Diagnostic
Top of Funnel Traffic Volume
Building code faster won't scale growth. Low top-of-funnel reach is constraining total active customer accumulation.
📈 12-Month Subscriber Accumulation & MRR Curve
Active Subscribers
Net ARR ($)
⚖️ LTV vs CAC Payback Dynamics
Customer LTV
Blended CAC