GTM Unit Economics Modeled for early-stage B2B startups, frontline BD operators, and founders optimizing CAC payback in India.
1. Pipeline & Compensation Drivers
Interactive Sliders
Hiring & Compensation Realities
Base Monthly Salary:₹55,000
Commission Payout:₹1,08,864
Total Rep Compensation:₹1,63,864
Quota-to-Comp Multiple:8.3x
2. Dynamic Deal Flow & Conversion Stream
Passing Deals
Leaked Pipeline
Closed Won
Monthly Closed Revenue
₹13,60,800
7.56 Deals / Month
Effective Sales Rep Comp
₹1,63,864
Base ₹55k + 8% Comm
CAC Ratio (% of Revenue)
12.04%
₹21,674 / Deal
Total Cycle Velocity
45 Days
Moderate B2B Cycle
⚠️
Primary Leak Stage: Cold Outreach to Discovery (65% drop-off)Your largest conversion leak occurs at the initial touchpoint. 156 prospects drop out before qualification. Address ICP list hygiene or tailor messaging to specific technical pain points.
3. Stage-by-Stage Friction & Leak Audit Matrix
4 Funnel Gates
Funnel Stage
Inflow
Conversion Rate
Throughput
Leaked Prospects
Cycle Time
Friction Status
GTM Sales Pipeline Audit
Use this structured audit in founder discussions, GTM planning, or hiring reviews.