Legal SEO ROI & Case Value Modeling Workbench

Campaign & Practice Inputs

Reactive Model

Monthly Agency Retainer $5,000

SEO execution, content production, link building, and local maps management.

Campaign Duration (Months) 11 mo

Maturation timeline for ranking acquisition and consultation realization.

Avg. Monthly Qualified Leads 148 leads

Phone calls, consultation forms, and chat inquiries from organic search.

Lead → Retained Client Rate 8.5%

Percentage of intake inquiries signed onto formal representation agreements.

Avg. Fee / Revenue Per Case $45,000

Net attorney fee collected per resolved case (e.g. 33% contingency on $135k settlement).

Ethical & Informational Notice: Past marketing results do not guarantee future settlement outcomes. Case resolution timeframes vary widely (6–36 months). Fee estimates represent realized attorney earnings, not gross settlement values.

Financial & Acquisition Performance

Status: Live Calculation

Total Fee Revenue
$6,200,000
Across 138 retained cases

ROI Multiplier

112.73x

$113 returned per $1 invested

Total Campaign Spend

$55,000

$5,000/mo × 11 mos

Annualized Run-Rate

$6,763,636

Net Campaign Profit

$6,145,000

Cost Per Signed Case

$399

Cost Per Lead (CPL)

$33.78

Conversion Funnel Realization Total Leads: 1,628

Organic Inquiries

1,628

Initial Consults

733

Signed Retainers

138

Settled Fees

$6.20M

Strategy Benchmark Comparison

Strategy Scenario	Spend	Cases	Gross Fees	Return
Source Case Study (11 Mo)	$55,000	138	$6,200,000	113x
Hyperlocal High-Intent ("Nearby")	$78,000	143	$5,434,000	70x
Broad Regional Metro Keywords	$120,000	140	$3,920,000	33x
Catastrophic Injury Boutique	$96,000	25	$3,000,000	31x