LAB 62

Marketing Mix & Demand Capture Lab

⚙️ Channel Mix Matrix
Total Monthly Marketing Budget $5,000
2. Search / SEO & Trust Signals
3. Direct Web & UX Conversion
Allocation Balanced: 100% of Budget
🌊 Multi-Stage Demand Flow & Leakage Real-Time Omnichannel Simulation
🔍 Search Trust Gap: 18%
Users see social posts, search your brand on Google, but bounce if SEO/reviews are absent.
⚡ Website Drop-off: 42%
Visitors reaching landing pages leave without purchasing due to weak proof or sluggish UX.
✉️ Lifecycle Lift: +24%
Email capture resurrects abandoned evaluations and powers recurring revenue.
📊 Demand Capture Audit OPTIMIZED
Monthly Impressions 142,500
Demand Leakage 38.4%
Blended CAC $27.40
Total Customers 182
Projected Monthly Pipeline Revenue $18,200
⚡ Omnichannel Verdict
Balancing top-of-funnel social discovery with search validation and email capture yields strong synergy. Demand generated on social is cleanly captured by branded Google searches.
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