LAB 62

Marketing Mix & Demand Capture Lab

⚙️ Channel Mix Matrix
Total Monthly Marketing Budget $5,000
2. Search / SEO & Trust Signals
3. Direct Web & UX Conversion
Allocation Balanced: 100% of Budget
🌊 Multi-Stage Demand Flow & Leakage Real-Time Omnichannel Simulation
🔍 Search Trust Gap: 18%
Users see social posts, search your brand on Google, but bounce if SEO/reviews are absent.
⚡ Website Drop-off: 42%
Visitors reaching landing pages leave without purchasing due to weak proof or sluggish UX.
✉️ Lifecycle Lift: +24%
Email capture resurrects abandoned evaluations and powers recurring revenue.
📊 Demand Capture Audit OPTIMIZED
Monthly Impressions 142,500
Demand Leakage 38.4%
Blended CAC $27.40
Total Customers 182
Projected Monthly Pipeline Revenue $18,200
⚡ Omnichannel Verdict
Balancing top-of-funnel social discovery with search validation and email capture yields strong synergy. Demand generated on social is cleanly captured by branded Google searches.
Enjoy this tool? Build your own with Super