Interactive 3-Block Pedestrian Elevation & LED Luminescence Map
Click billboard slots directly on the elevation to toggle installations
Block 1: Wilshire Blvd ➔ Arizona Ave
Block 2: Arizona Ave ➔ Santa Monica Blvd
Block 3: Santa Monica Blvd ➔ Broadway
Annual City Net Revenue
$518,000
From 8 active screen faces (35% share)
General Deficit Offset
4.18%
Target: $12.4M baseline annual deficit
Glare & Light Spill Index
68 / 100
4,500 nits max • 23:00 curfew
Public Realm Preservation
62 / 100
Pedestrian character & dark sky balance
Signage District Ordinance Controls
City Code Ch. 9.52
Active Digital Billboard Count
8 Signs
Distributes screen allocations across 3 promenade blocks (Max 16 total slots).
Screen Peak Luminance (Nits)
4,500 Nits
Daylight visibility vs. night glare. Coastal California dark sky standard is ≤ 2,500 nits.
Night Dimming Curfew Hour
23:00 (11 PM)
Hour screens must shut off or dim to ambient levels (< 300 nits) to protect neighborhood sleep.
City Franchise Revenue Share
Percentage of gross outdoor advertising operator contracts remitted to Santa Monica General Fund.
Annual Gross Ad Value per Face
$185,000 / yr
Promenade foot-traffic pedestrian CPM rate valuation benchmark ($185k standard baseline).
Civic Impact & Environmental Analysis
Real-Time Audit
Municipal General Fund Deficit Relief
4.18%
$12,400,000 annual city deficit baseline
Pedestrian Glare & Light Spill Severity
68 / 100 (Noticeable)
Threshold: >75 creates heavy glare complaints; <40 is dark-sky certified
Public Realm & Heritage Character Score
62 / 100
Measures open-air pedestrian ambiance vs. commercial signage visual saturation
Synthesis Assessment
Moderate fiscal contribution ($518k/yr) with noticeable nighttime luminescence on Promenade core.
Fiscal Recovery Allocation Model:
- Downtown SM Maintenance & Clean Teams: 40%
- City Homeless Outreach & Housing Trust: 35%
- General Reserve Emergency Replenishment: 25%
Santa Monica City Council Public Hearing Brief & Evidence Docket
Generating municipal policy memorandum...
City Revenue: $518,000
Deficit Offset: 4.18%
Glare Score: 68
Preservation Score: 62
Status: Moderate fiscal contribution ($518k/yr) with noticeable nighttime luminescence on Promenade core.