Religious Retention & Cohort Transition Modeler

Analyze how childhood religious affiliation translates into adult adherence over time. Model the shift from historical baselines to modern disaffiliation trends based on Pew Research and demographic transitions.

LDS Cohort Retention & Switching Breakdown

Simulated path of 10,000 Americans raised in the faith
Pew Research / Washington Post 2024
Generation Cohort Share Affiliated Adherents Cumul. Disaffiliated Transmission Loss
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Understanding Religious Retention & Switching Metrics

The Pew Research Findings

The Church of Jesus Christ of Latter-day Saints previously enjoyed one of the highest retention rates in American religion (around 70% in 2007). Recent Pew analyses show this retention has dropped to 54%, mirroring a wider cultural trend where leavers predominantly disaffiliate into secular "nones" rather than converting to other faiths.

Generational Compounding

When a tradition's retention drops below 60%, demographic replacement struggles without significant convert inflows or very high fertility rates. Across three generations, a 54% retention rate results in only 15.7% of great-grandchildren remaining in the original faith.

The "Sticky Nones" Phenomenon

Historically, people raised without religion frequently affiliated with a church as adults when marrying and having children. In modern cohorts, however, being raised "unaffiliated" has a retention rate approaching 68%, making secularism one of the fastest-growing and stickiest categories in the United States.

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