Small Business Digital Marketing Simulator & Budget Planner

1. Business Profile & Budget Allocated: 100%

Preset Archetypes

Total Monthly Marketing Budget $1,500

$500 $5,000 $10,000

Channel Budget Mix Must sum to 100%

Organic Search & SEO 40% ($600)

Social Media Content

Targeted Online Ads 20% ($300)

Email & Retention 10% ($150)

Consumer Search Dynamics: Over 85% of purchases originate with digital search. 25%–30% of search volume flows directly to #1 organic ranking, making organic SEO high-leverage for local small business discovery.

Monthly Reach 42,500 Local impressions

Estimated Leads 680 Inquiries & clicks

Acquired Customers 136 Closed transactions

Blended CAC $11.03 Per acquired buyer

2. Conversion Funnel Progression Projected ROI: +285%

Audience Reach

Top-of-Funnel

42,500

Qualified Leads

Middle-of-Funnel

680

Paying Customers

Bottom-of-Funnel

136

Conversion Benchmark: 20.0% Lead-to-Customer ROI Formula: +285%

3. Channel Efficiency & Contribution

Channel	Monthly Spend	Audience Reach	Est. Leads	Est. CAC	Dominant Dynamic