From active users to paid evidence

Price the cohort you actually have.

Your 95% student mix is not a footnote. Model the student path separately, then see the conversion lift or price change that moves monthly revenue.

Paid users
Monthly revenue$636
Blended conversion9.1%
Student lift target+1.0pp

See which cohort is doing the work.

Students
91 paid / $456
Non-students
9 paid / $135

Interpret the tradeoff.

A one-point improvement in student conversion is worth more than a one-point improvement in the smaller standard cohort.

How to use this

Run the current offer first. If the student rail dominates users but not revenue, test a student price or activation improvement. Measure conversion by cohort, not one blended percentage.

Entered cohorts, conversion and price form a scenario calculation

Read the explanation

Twelve hundred entered users at ninety five percent students means eleven hundred forty student users and sixty standard users. Bars share one quarter pixel per person: two hundred eighty five versus fifteen. These counts sum to twelve hundred. This is an assumed partition, not observed customer demographics or measured active accounts. Source percentages are clamped to zero through one hundred, while other nonnegative fields are not upper bounded. The source default student conversion eight percent gives ninety one point two modeled paid users, times five dollars four hundred fifty six. Standard conversion fifteen percent of sixty gives nine modeled paid users, times fifteen dollars one hundred thirty five. Bars share six tenths pixel per monthly dollar: two hundred seventy three point six and eighty one. Their revenue total is five hundred ninety one. Fractional paid users are mathematical scenario quantities, not actual purchasers. At unchanged cohort counts and prices, one percentage point of student conversion is eleven point four additional modeled paid users times five, fifty seven dollars monthly. For the standard cohort, point six modeled paid users times fifteen is nine dollars. Bars share five pixels per monthly dollar: two hundred eighty five and forty five. This isolates entered conversion sensitivity, without proving achievable conversion gains, revenue outcomes or price equivalence. The source lift label is a separate price-scaled heuristic, not an empirically verified conversion target.

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