From active users to paid evidence
Price the cohort you actually have.
Your 95% student mix is not a footnote. Model the student path separately, then see the conversion lift or price change that moves monthly revenue.
Paid users109
Monthly revenue$636
Blended conversion9.1%
Student lift target+1.0pp
See which cohort is doing the work.
Students
91 paid / $456
Non-students
9 paid / $135
Interpret the tradeoff.
A one-point improvement in student conversion is worth more than a one-point improvement in the smaller standard cohort.
How to use this
Run the current offer first. If the student rail dominates users but not revenue, test a student price or activation improvement. Measure conversion by cohort, not one blended percentage.