Expenditures & Inputs
$60.0M
$8.5M
142,000
Channel Distribution
60%
25%
15%
Sensitivity Workbench
34.2%
$22.5M
Market Allocation (% Total)
Detroit 45%
Grand Rapids 25%
Flint/Lansing 18%
Northern MI 12%
Ad Saturation & Diminishing Returns Curve
Decay Threshold: $22.5M
Total Impressions
412,000,000
Across all 4 MI markets
Effective Voter Reach
88.4%
Adjusted for ad fatigue
Grassroots Turnout Boost
+4.8%
Door-knock contact effect
Cost Per Converted Vote
$246.50
Super PAC yield efficiency
Simulated Primary Vote Margin
+2.1%
Grassroots Candidate Leading by ~18,400 Votes
Media Market Intensity Breakdown
| Market | Outside Spend | Impressions | Saturation Index | Net Impact Shift |
|---|