1. Campaign & Brand Setup
Creative Setup
2. High-Converting Hook Formula
First 3 Seconds
🚫 Negative Curiosity
"Stop scrolling if you're still doing [manual task] in 2026. Here is the secret workflow that changed my morning routine."
⚡ The 'Life Hack' Secret
"The #1 app gatekept by productivity gurus that literally does the work for you."
🔄 Before vs After Reality Check
"My workflow 3 months ago vs my workflow today using this one tool."
📹 Day In My Life Integration
"Spend a realistic morning with me as a founder building in public."
3. 5-Stage Script & B-Roll Storyboard
5 Script Beats
Beat 1: Hook & Pattern Interrupt
0:00 - 0:03 (3s)
Spoken Dialogue / Audio
Visual & B-Roll Action
Beat 2: Problem Agitation
0:03 - 0:10 (7s)
Spoken Dialogue / Audio
Visual & B-Roll Action
Beat 3: Solution Demo & Magic Moment
0:10 - 0:24 (14s)
Spoken Dialogue / Audio
Visual & B-Roll Action
Beat 4: Proof & Transformation
0:24 - 0:34 (10s)
Spoken Dialogue / Audio
Visual & B-Roll Action
Beat 5: Direct Call-to-Action
0:34 - 0:42 (8s)
Spoken Dialogue / Audio
Visual & B-Roll Action
4. Deliverables & Usage Rights Matrix
Rate Modeler
Vertical 9:16 UGC Video (30-45s)
Base edited video with captions, B-roll & music ($250 / video)
2
Hook Variations (First 3s)
Alternative intro variations for Paid Ad A/B testing ($50 / hook)
3
✓
Spark Ads / Whitelisting
Creator account ad authorization (+15% of video base = $75)
✓
Raw Footage Buyout
All unedited clips & voice files (+13% of video base = $65)
Total Creator Payout
Fair market estimate (Deliverables + Rights)
$890.00
2x 9:16 UGC Videos ($250/ea)
$500.00
3x Hook Variations ($50/ea)
$150.00
60-day Paid Ads Licensing (+20%)
$100.00
Spark Ads / Creator Whitelisting
$75.00
Raw Footage Buyout Rights
$65.00
Total Guaranteed Compensation
$890.00
Interactive Video Storyboard
Scrub or tap beats below
Beat 1: Hook (0:00 - 0:03)
Stop scrolling if you're still doing manual tasks in 2026.
📹 B-Roll: Frustrated close-up on cluttered phone screen, quick zoom-in.
Contract & Compliance Safeguards
4 Clauses Active
✓
Turnaround & Revisions: 7 business days delivery with 1 round of script-conforming revisions included.
✓
FTC Compliance: Creator agrees to include clear '#ad' or platform paid partnership disclosures in compliance with FTC guidelines.
✓
Paid Ads & Whitelisting: 60-day Paid Ads usage authorized with TikTok/Meta Spark Ad access codes.
✓
Raw Asset Deliverables: Full raw b-roll and clean voice-over unedited files buyout granted to brand.