Projected Total iOS MAU
252,698,000
Base 250.0M + +2.70M Surge
30-Day Retained Cohort
2,698,000
From 14.2M downloads
Daily Ad Impressions Δ
+45,326,400
At 4.2 sessions/user/day
Peak Growth Multiplier
2.45x
Viral K-Factor: 1.18
App Store Activation to 30-Day Cohort Funnel
Flow volume from App Store impressions to durable active user additions
30-Day Active Cohort Decay & Retention Trajectory
Power-law calibrated retention curves comparing surge cohort vs benchmark baseline
Cohort Milestone Breakdown & Economic Footprint
Detailed step-by-step conversion and inventory expansion metrics
| Milestone Stage | Conversion % | Active Users | Daily Sessions | Daily Ad Impr. (4/sess) | Est. Creator Pool Δ / Mo |
|---|
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