Inspired by the Axios scoop on the NRSC's $46.5 million coordinated campaign spend. This dynamic strategic workbench models multi-channel media buys and state-level battleground targeting with real-time impression calculations.
Balanced allocation validated
Total Campaign Spend
$46,500,000
Coordinated 441a(d) budget
Broadcast & Cable TV
$25,575,000
55.0% allocation
Digital & Streaming
$11,625,000
25.0% allocation
Direct Mail
$5,580,000
12.0% allocation
Field & Ground Ops
$3,720,000
8.0% allocation
Projected Impressions
1,425,500,000
Cross-channel reach projection
Media Channel Allocations
Sum: 100%
$10M to $100M
Broadcast & Cable TV
55%
Digital & OTT Streaming
25%
Targeted Direct Mail
12%
Field & Voter Contact
8%
Strategic Presets:
Allocation Breakdown & Geographic Weights
Real-Time Spend Model
Battleground Senate Allocations
100% Assigned
| State | Competitiveness | Weight | Target Spend |
|---|
Download complete media-buy allocation schedule with per-channel CPM projections and battleground state breakdowns: