Midterm TV Ad Rate Impact & Inventory Modeler

Campaign Parameters

Target Media Market (DMA) Rank #11

Lead Broadcast Affiliate NBC Affiliate

Media Buy Flight Budget $1,500,000

$100K $5.0M $10.0M

Window Timing Active LUR Window

SCOTUS Rate Expansion Model

Post-SCOTUS Emergency Ruling

Party Committees (NRCC/DCCC/NRSC/DSCC) capture Lowest Unit Rate (LUR) parity alongside candidate committees.

Historical Baseline (Pre-Ruling)

Candidate committees received LUR, but party committees were billed standard non-preemptible/preemptible commercial rates.

Daypart Flight Allocation (%) Total: 100%

Early News (5-6:30P) 30%

Late News (11P) 25%

Primetime (8-11P) 20%

Early Morning (6-9A) 15%

Live Sports / Weekend 10%

Total 30s Spot Yield

1,482 +78.5% Spots

Additional units secured with identical dollar flight budget under LUR parity.

Delivered GRPs

4,120 +1,810 GRPs

Estimated Gross Rating Points across registered voting households.

Effective Blended CPP

$364 -$286 / pt

Cost Per Gross Rating Point down from standard commercial card rate.

Commercial Preemption Pressure

84.2% Severe Crowding

Fraction of local advertiser avails bumped or shifted to lower-tier dayparts.