Campaign Allocation Parameters
Tier: Toss-Up
$20,000,000
$5M$20M (Reported)$50M
House: 65% | Senate: 35%
20% House65% (Standard)90% House
Media: 60% | Ground: 40%
20% Media60% Media80% Media
Battleground Risk Tier
Model Assumptions: In pure toss-up battlegrounds, average required investment per House district is approximately $500,000 for competitive airwave parity, and $3,500,000 per Senate seat. Net projected seat flip/retention rate scales with balanced voter mobilization.
Projected Campaign Impact
Balanced Allocation
House War Chest
$13,000,000
Senate War Chest
$7,000,000
Targeted Competitive Districts
28
Estimated Net Seat Flips / ROI
6
House Media
House Field
Senate Media
Senate Field
| Deployment Channel | Strategy Proportion | Budget Allocated |
|---|---|---|
| House Media & Digital Buys | 39.0% | $7,800,000 |
| House Field & Ground Mobilization | 26.0% | $5,200,000 |
| Senate Media & Broadcast Ads | 21.0% | $4,200,000 |
| Senate Direct Voter Outreach | 14.0% | $2,800,000 |