Social Media Lead Generation Funnel & LTV Calculator
Model the economics of customer acquisition on social networks. Translate organic impressions and targeted ad spend into qualified leads, customer acquisition cost (CAC), and sustainable LTV ratios.
Projected Leads / Mo
142
Total qualified opt-ins
Customer Acquisition Cost (CAC)
$8.45
Ad spend + production cost per lead
ROI / LTV Multiplier
4.12x
Target > 3.0x for healthy scale
Projected Monthly Revenue
$14,200
Est. closed customer value
Campaign Parameters
Model Config
Conversion Multipliers
Landing Page Optimized
Simple mobile-first form with pre-fills
Retargeting Campaign
Recapture warm engagement pixel pool
Projected Acquisition Funnel
Live Pipeline
1. Total Impressions & Reach
Algorithmic feeds, Reels, & sponsored views
95,400
100% Top-of-Funnel
2. Link & Profile Visits
Direct bio clicks or sponsored ad click-throughs
2,862
3.0% Click-Through
3. Opt-in Form Submissions
Lead magnet downloads & contact captures
142
4.96% Opt-in Rate
4. Closed Customers
Converted leads paying average LTV
10
7.0% Sales Conversion
Algorithm & Conversion Recommendation
Focus on high-value Reels with lead-magnet CTA linked in bio.
Cross-Platform Conversion Benchmark
| Platform | Avg CPM | CTR | Lead Rate | Best Fit ICP |
|---|---|---|---|---|
| $12.50 | 1.8% - 3.2% | 4.5% - 7.0% | B2C, Lifestyle, DTC, Coaching | |
| $35.00 | 0.8% - 1.5% | 8.0% - 14.0% | B2B SaaS, Agency, Enterprise | |
| $9.80 | 1.2% - 2.5% | 5.0% - 9.0% | Local Services, Groups, Mid/Senior Age | |
| TikTok | $7.20 | 2.0% - 4.5% | 2.5% - 4.5% | Gen-Z, High-volume E-commerce, Viral |
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