Causal Breakdown: Coupon & Daily Deals
TRAPDOOR
Aggregating one-time coupons creates a commoditized race to the bottom where merchants experience customer cannibalization without loyalty.
24-MONTH CUMULATIVE CAPITAL & CASHFLOW TRAJECTORY ($K)
Baseline Failure Model
Engineered Pivot Model
Engineered Pivot: Vertical B2B Retention SaaS
DEFENSIBLE
Transition away from consumer bargain hunters to vertical merchant software providing dynamic yield management and private repeat-visit loyalty incentives.
| Metric Vector | Flawed Archetype | Engineered Pivot |
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